Perhaps it’s a self-defense mechanism; ideas themselves are indeed cheap, and actually putting forth the effort to execute an idea is – for some inexplicable reason – subconsciously frightening.

There’s absolutely no need for a starting-off point to be so intimidating. After all, which is worse: to be crippled by the possibility of things going awry . . . or to leap impulsively forward, arms in the air, trip face first, and start again later, having learned from your mistake? The trite adage of “you miss 100% of the shots you don’t blah blah blah” rings intensely true here, of course, but the real clincher that I have to keep reminding myself is that, even in the worst-case-scenario, the results of my worst imagined failure are completely reversible, entirely repairable.

And yet – I still find myself wasting time – the one resource that can’t be replenished.

All that said, I’ve been sitting on the idea for this site for around six months now. I told myself that I would put together a bulk of posts, and then launch; I strategized here-and-there about how I would use this platform a year, two years down the road towards my overall goals; I even successfully wasted a few weeks tinkering about in Wordpress and Dreamweaver – all under the guise of “preparing myself to get started”. That is a complete myth. The truth is, all of these are excuses I’ve used to keep myself from doing that which I should be – writing and producing. Relentlessly.

I’ll be exploring this theme much more in the future, but for now, my goals for this site are listed below:

Inspire you to chase those great ideas you’ve got swimming around upstairs, until you’ve got something tangible to show for it
Facilitate conversation about lifestyle design, business practices, and how we can use this rapidly-spreading philosophy of the “New Rich” to not only better ourselves – but the world, as well.
Share the journey of my projects’ execution, every step of the way
Keep myself accountable to these very goals that I’ve mentioned

It’s entirely possible and likely that these goals will shift and be added to over time. Until then, it’s time to get off the fence and do something.

Let’s go take over the world.